Tip One: Give a roadmap.

When you are presenting any information that has more than one part to it, tell your readers up front what the parts are and in what order you will treat them.

Here’s an example I’ve made up that does this:

The Pan-American Art Museum notes three important achievements made during the last fiscal year. First, our new executive director has come on board and brings with her a deep background in Incan culture. Second, the number of visits has increased substantially over last year. And third, our endowment has grown beyond our projections, thanks in large part to a generous grant from the South American Cultural Foundation.

Next: Telling them where to go