In the last post, I used a simple roadmap to organize the sample copy I included.
In preparing to write the copy, I made a choice to mention one idea first, another second, and the final idea third.
Then I started the writing by telling my readers what pieces of information I was going to cover and the order in which I would get to them.
Giving your readers a preview or a roadmap compensates for the fact that you already know what you’re going to be saying and your readers do not.
And it keeps your readers from asking the one question an author should never want to hear: “Why are you telling me this?”