When you do acaemic and professional writing, you are an expert in the topic your are writing about. Some academic writers know more about their topic than almost everyone else on the planet.
But when you write, you have to think about how your writing will strike people who have no prior knowledge of what you are writing about.
And this is true even when you are writing for experts your field. Because even they do not know what you are going to say.
So how do you write in way that keeps your reader always in your mind?